"The Girl Crush"

From the folks who brought us the "Man Date," we receive now The Girl Crush:

It refers to that fervent infatuation that one heterosexual woman develops for another woman who may seem impossibly sophisticated, gifted, beautiful or accomplished. And while a girl crush is, by its informal definition, not sexual in nature, the feelings that it triggers - excitement, nervousness, a sense of novelty - are very much like those that accompany a new romance.

Again, I ask: didn't this used to be called "friendship?" Or, perhaps, "admiration?"