CNN drops to dead last in cable news ratings

Even HLN (formerly Headline News) is beating them.

CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.

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That means CNN’s programs were behind not only Fox News and MSNBC, but even its own sister network HLN (formerly Headline News.) That was the first time CNN had finished that poorly with its prime-time shows.

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Individually, the CNN shows were beaten resoundingly by all the Fox News programs, but also lost to all of the MSNBC programs, including a repeat of Keith Olbermann’s 8 p.m. edition of “Countdown,” which beat the 10 p.m. hour of CNN’s signature prime-time program, “Anderson Cooper 360.”

Again that was a first.

It might be time to stop being so awful, CNN.