Friday, February 23, 2007

1/2 Hour News Hour; Ratings

After a week of heavy, free publicity in the liberal blogosphere and elsewhere, Fox "News" Channel's answer to The Daily Show racked up some respectable numbers.

Heavily promoted on FNC and on conservative talkradio, the first pilot episode of "The ½ Hour News Hour" premiered with nearly 1.5 million viewers, according to Nielsen Media Research. That's a big number for an unknown show in a Sunday timeslot.

First episode opened with some conservative star power, with Rush Limbaugh and Ann Coulter hamming it up as fictional -- or perhaps fantasy -- president and vice president in the Oval Office.

The show gained about 300,000 from its lead-in, "Hannity's America," and increased FNC's fourth-quarter average for Sunday at 10 p.m. by 69%. In the adults 25-54 demo, the show took 499,000 viewers, up 94% from its timeslot average.
That's called the trainwreck effect. People tuned in to see if the whole thing could possibly as bad as those clips on YouTube.

I'd like to see how episode two performs after the rubberneckers find something else to do on Sunday night.

1 comments:

billie said...

well from what i understand, they only made 3 episodes to start- and most folks give a new show at least 2 watches. my question is- how can they stomach that much? i mean you have hannity on first and then limbaugh AND coulter. man. i think my head would explode off of my shoulders. i mean that's a lot of bigotry and racism and general all out negativity for the sabbath.