Friday, March 31, 2006

Small world? Small audience!

Did you know that Michael Eisner has his own talk show? I didn't. Neither, apparently, did the vast majority of television viewers.

Eisner, who ran Walt Disney Co. from 1984 to 2005, tanked with the 6 p.m. Tuesday premiere of "Conversations With Michael Eisner," his new show for financial-news cable channel CNBC.

"Conversations" drew just 95,000 total viewers — including 39,000 in the key 25-to-54 age cohort — according to Nielsen Media Research.

The program lagged far behind its cable-news competitors, including Fox News' "Hannity & Colmes" (1.4 million viewers), CNN's "Larry King Live" (1.1 million), MSNBC's "Rita Cosby Live & Direct" (371,000) and Headline News' "Prime News Tonight" (292,000).
Eisner's audience was roughly one-quarter of Rita Cosby's. Oof!

Those numbers had the CNBC P.R. department spinning like a top.

"CNBC is very proud of 'Conversations With Michael Eisner' and we look forward to its next broadcast on April 26," network spokesman Kevin Goldman said in a statement.

"This is a program that is hosted by a former CEO for an audience of high-powered decision makers who aren't measured by Nielsen."
Yeah, I'm sure that's how it is. No problem here.

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